Deerfield Beach, FL – Platinum Television Group is pleased to announce the selection of Hotel Unique of Sao Paulo, Brazil, for its innovative, educational television series, Great Taste. The segment “Unique Travel Destinations & Luxury Hotels” will feature the modern, very bold architecture as well as the activities, amenities, cuisine and culture of the hotel and feature an interview with a hotel representative.
With 96 rooms and suites, the hotel is especially appealing to business travelers because of its location and modern use of technology. Less than two years old, Hotel Unique features flat- screen TVs in all rooms, as well as DVD and CD players, high-speed Internet access, an avant-garde fitness center with massage, sauna, steam room, gym, and a rooftop restaurant and bar that is the gathering place of the city.
The exterior of the hotel looks like a curved green copper moonscape, or some have suggested a watermelon wedge with porthole-style windows. It is located in the exclusive residential area of Jardins. Brazilian architect Ruy Ohtake has created a landmark for the city of Săo Paolo, a clever postmodern design that is striking.
It features a lobby desert garden, dramatic high internal spaces with walls of beige marble and sharp geometric themes that interweave throughout. Sleek white furnishings and transparent glass tables extend the modernistic images. There is even a crimson-red heated swimming pool on the penthouse level with underwater sound system and fiber optic lighting. Because of the exterior's inverted arc, the hotel's prized corner rooms have one curving-wood, floor-turned-wall. Like a skateboard ramp, the floor and wall flow seamlessly together. The violet-hued corridors undulate, a wave-like touch that allows the interior design to reflect the curves of the exterior.
"I find your typical, counter-topped hotel front desk both bureaucratic and uncomfortable, forcing a guest to stand and face a lot of administrative clutter," says the Unique's developer, pharmaceutical heir Jonas Siaulys. "I wanted something more comfortable, clean and inviting, “ he says. “And what's more inviting than offering guests a seat and a glass of champagne." That is the check-in: Guests relax in the lobby and are registered using wireless laptops.
The hotel “combines monumental architecture with whimsical design and luxurious informality,” according to one review. It has won accolades in the travel press, and upscale U.S. travel magazine Conde Nast Traveler ranked it among the world's 80 "hottest" hotels in 2003. “With its hyper-unreality and eclectic mix of the epic and the understated, it reflects the zeitgeist of ever-changing and ever-challenging Săo Paulo,” concludes another report on Hotel Unique.
Even the website is modern and unusual.
PTG Studios “Great Taste” to feature Hotel Unique 
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