Every company-from the smallest start-up to the largest firm-needs to be agile in today's market to respond to changing dynamics and new competition. But these days it's often the smaller companies who are better positioned to adapt: as the barriers to entry have decreased, emerging companies now have access to data streams-and techniques for analyzing them-that used to be the exclusive province of the largest companies. At the same time, the CIOs of larger organizations now find themselves as much bound by their legacy systems and data as they are empowered by them. The costs of managing these legacy systems are getting in the way: too much of the budget goes to maintenance, and not enough is left over for new development and technologies.
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Analytics in the Cloud: 5 Lessons Learned 
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